ABOUT GRAND STRAND TUBACHRISTMAS

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The Grand Strand TubaChristmas has evolved from a small gathering at Murrells Inlet into a cornerstone of the local holiday season. Here is a summary of the growth and transitions that have shaped the event into what it is today:

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Timeline & Growth: 2020 – 2025

Following the successful addition of Dr. Joanna Ross Hersey as guest conductor in 2019, the event navigated the early 2020s by expanding its membership and diversifying its repertoire. The ensemble grew from a modest group of local students and community players into a larger, more robust collective of low-brass enthusiasts.

• Ensemble Expansion: Between 2020 and 2023, the group focused on recruitment, drawing in more performers from across the state and the country and strengthening its ties with regional music programs.

• The CCU Era: By December 2025, the event reached a significant milestone by moving to Coastal Carolina University. This transition provided a larger stage for the growing ensemble and featured new compositions and arrangements specifically curated by Dr. Joanna.

 

Leadership Transition: Dwayne Graham

A pivotal shift in the organization’s leadership occurred with the retirement of Dwayne Graham from his long-standing leadership roles.

• Legacy at Pawleys Island: After 16 years as a dedicated member and 6 years serving as the President of the Pawleys Island Concert Band, Dwayne stepped down from his administrative duties with the concert band.

• Focused Coordination: His retirement from the PICB presidency was not an end to his community involvement, but rather a strategic shift. He now serves solely as the TubaChristmas Coordinator of the Grand Strand, dedicating his full energy to the logistical growth, fundraising, and regional reach of this specific holiday tradition.

 

The Present State

Today, the Grand Strand TubaChristmas stands as an independent and thriving annual event. Under Dwayne’s coordination and Dr. Joanna’s musical direction, it continues to bridge the gap between professional musicians, military players, and students, keeping the unique "low brass" holiday spirit alive for audiences across the Grand Strand.